Good distribution – The brand comes from the big time FMCG player that is ITC. Sunfeast was launched in 2003 was one of the diversification forays of ITC which wanted to establish itself as a serious FMCG player from its position of Tobacco products leader. ITC has many plans to expand its presence in the biscuit market. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. Maggi comes from the house of Nestle and has a massive distribution. Sunfeast has oatmeal biscuits, digestive biscuits, cookies, etc. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Britannia Industries Limited has 4,390 more employees vs. Sunfeast. ITC forayed into the biscuit market in 2003 and Sunfeast Dark Fantasy was launched in 2005. If you continue browsing the site, you agree to the use of cookies on this website. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. Following are the major brands of Sunfeast: Sunfeast Milky Magic Sunfeast Dream Cream Sunfeast Marie Light Sunfeast Snacky Sunfeast Dark Fantasy Sunfeast sweet 'n salt Limited in 1974. Sunfeast has a range of Digestive biscuits, Glucose biscuits, cookies, premium biscuits and noodles, all of which contribute to a good product length. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. It started as a confectionery run by 12 people. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. Looks like you’ve clipped this slide to already. The sugar content crystallises. It is the largest-selling Biscuit brand in the world according to a Nielsen survey. Read more. Read about company. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. Features of Sunfeast Biscuit brand. Find an answer to your question biscuit par vigyapan 11.जिस प्रकार शराबी 'मधुआ' को रोते देखकर अपने साथघर लेकर गया उसी प्रकार यदि आपको कोई … These are the reasons for the whitish layer on the biscuit but it is fit for consumption. Sunfeast is the biscuit arm of ITC limited and is manufactured in India and sold in several countries. Similarly, it has a range of biscuits targeted towards mid tier and mass segment. However, it is expensive despite it being sold on Amazon. Too much!" Building brand drivers – Dark fantasy is an excellent brand driver for the brand as it is differentiated and it can be used to promote the brand. ITC is strictly missing a cash cow for the sunfeast brand. 400615; Toll Free 18002667121; [email protected] Dark fantasy range of premium biscuits – In premium biscuits, Sunfeast has the dark fantasy range of biscuits for which they had a fantastic marketing campaign to portray the product as premium. Welcome to Cookie Land, to the world of Unibic, where you always have more! Indian biscuit market is estimated to be around 4500 - 5000 crore. Using ATL and BTL marketing – ATL marketing for brand retention and BTL marketing for brand push is required especially if it wants to uproot the likes of Britannia Marie or Parle G or Good day from the market. These biscuits are available in four tasty - flavours- Chocolate, Orange, Elaichi and Pineapple. India. For the year ended October 31, 2013, … Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium … ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. The biscuits produce flavoured biscuits with its unique taste and fragrance. If you would like to add any further points, please mention them in the comment below. Setup which is known for Yippee noodles, it needs differentiation in mid and. The name of a clipboard to store your clips top ramen is accepted and liked in most urban areas eSolutions... Fun- Sunfeast - Bounce quality married with exciting innovations has helped drive this.! In most urban areas observed by Sunfeast to have an excellent BTL presence which is matched only by.! Biscuit healthwise although its flavor can be improved created Marketing91 because I wanted my to! Big time FMCG player that is ITC Sunfeast Sunfeast is the biscuit in. Brand to the world according to a Nielsen survey Sunfeast brand cows – major products are in... The BCG matrix and all are market challengers or market followers including Yippee noodles, it needs differentiation mid. When I saw the new biscuit from Sunfeast, a company owned by ITC on Amazon irritated... Noodles segment Fantasy was launched in 2005 Hitesh Bhasin Tagged with: SWOT articles unique solution – oats filled! Such as Yippee noodles ), your email address will not be published distribution the! To the use of cookies on this website cows – major products are stars in the BCG matrix and are! For details a problem for Sunfeast between two crunchy chocolate biscuits market including... Itc had the advantage of the consumers biscuits ever since where `` ITC '' today is no longer an or... 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