Branding expert Dorie Clark puts Hello Kitty's popularity down to her simple, mouthless design. It has no say over micro-influencers’ content – which is the nature of organic social media – but the company is “very careful” about how the character of Hello Kitty is presented at events it organises. She is good at baking cookies and loves Mama's homemade apple pie. This popcorn machine is so cute! “We have the brand awareness, but we’re still growing digitally in Europe.”. Capitalising on the increasing popularity of Japanese food, Sanrio has also entered into a number of relationships with cafés and food brands, creating Hello Kitty-branded food that’s tailor made for posting on social media – like the Hello Kitty bubble waffle, created in partnership with Bubblewrap in London’s Chinatown. If you are sad, then Hello Kitty looks sad. I can tell you did your homework. Yet over the past couple of years, Sanrio and Hello Kitty have specifically sought out micro-influencers to promote the brand on social media. Why Among Us Is So Popular Arguably, a fair amount of credit for Among Us 's rise in popularity should go to the online content creators who began streaming the game last year in countries like South Korea, Mexico, and Brazil, before popular English-speaking Twitch and YouTube streamers discovered it in the late spring and summer of 2020. This blog has everything Hello Kitty history, trivia, and items. Members of the Hello Kitty Gang are fans of Hello Kitty who were already posting about her on social media. Her name is Lis Ann, and I learned that she loves Hello Kitty too! If you continue browsing, we assume that you consent to our use of, Machine Learning and Predictive Analytics, E-Learning: Fast Track to Digital Marketing, E-Learning: Fast Track to Modern Marketing, Fast Track Ecommerce and Online Merchandising, Fast Track Creating Outstanding Customer Experiences, Fast Track Psychology for Digital Marketing, (View All Digital Marketing Training Courses). Happy Hello Kitty Reading! She’s a traditional character who began life as a product image, and is now transforming into a digital content character. Each sticker is generously proportioned so it can cover blemishes of any size. Some examples of these characters are Hello Kitty and Rilakkuma. As Hello Kitty moves towards its 45th anniversary in 2019 and its 50th in 2024, Longueira said that its partnerships and content are about making sure that Hello Kitty stays relevant in the 21st century – and remains a timeless, iconic character for years to come. As she always says, "you can never have too many friends!" All of this requires some savvy strategic moves to get the most out of Sanrio’s marketing budget for Hello Kitty, and build up her engagement and social following. Joey will make a mess of Tamagotchi character's space, so Hello Kitty needs to come in a clean up after Joey! Initially designed by Yuko Shimizu, the first product she ever appeared on was a coin purse aimed at little girls. I wish they have it at my local movie theater! I even have a hello kitty license plate holder. It is very scholarly. And then, I went to the books store and I saw Hello Kitty's notebooks. With Paul Sun-Hyung Lee, Janet Porter, Kathryn Kohut, Vienna Hehir. Will Hello Kitty still become a global phenomenon in years to come? Thank you, Anne! "She's stoic, she's expressionless, and … Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. We recently caught up with Lucille to find out more about her role, and how it has been impacted by the Covid-19 pandemic. “We are depicting her in a different way, and people notice that,” said Longueira. In spite of the brand’s huge reach and recognition, marketing Hello Kitty comes with some challenges, explained Longueira. Hello Kitty is a fictional character created by Japnese company Sanrio. There was no need to introduce Hello Kitty to anyone in the room – when Longueira asked if anyone attending her talk had not heard of Hello Kitty, not a single hand went up. I went to the sheets section and there is a special place to put Hello Kitty sheets designs. Avril Lavigne Has A Song About HELLO KITTY!!!! Learn more. Color: Hello Kitty Verified Purchase. Cute Hello Kitty Wind Chimes and Hello Kitty Pez. For example, in the Hello Kitty Gang logo, Hello Kitty has “a sassier pose … She’s wearing glasses and a cap.”. She made a scrapbook of Hello Kitty stationary! Influencer regulation is a hot topic in marketing at the moment, and during a Q&A after the talk, an audience member asked how Sanrio ensures that the influencers it partners with follow brand guidelines. :), I just got a new boss this year! Longueira describes Hello Kitty as a “lifestyle brand” – “People want Hello Kitty to be a part of their lives”. This is the cutest beauty product maybe ever. HELLO KITTY's GOODIES. Hello Kitty is an ambassador of kawaii (a concept from Japanese pop culture, which best translates as “cuteness”) culture, and has been named as an ambassador for Japan. For a deeper dive into social media platform innovation, head over to The Social Quarterly Report. The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. I love everything Hello Kitty, which is why I created this blog. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. The Hello Kitty Gang is currently made up of some 200 members. Hello Kitty, owned by Japanese product licensing company Sanrio, was created in 1974. Any reproduction of images, photos or other material on this site prohibited.All copyrights owned by SANRIO CO., LTD. Popular repositories RS317.Sharp. The interesting thing about kawaii is that it can be so simple, most if not all cute characters are often designed with disproportional big eyes and head, a tiny nose and hardly no facial expression. How well have Hello Kitty’s micro-influencer partnerships paid off for the brand? But it is a good thing they don't have it for I will be broke because I will go there every day! Not all of the Hello Kitty Gang events are exclusive to influencers: Longueira gave the example of an event Sanrio ran in partnership with the Ministry of Fitness which was opened up to the public, because Hello Kitty “can’t just be aspirational”. For Hello Kitty Europe, those are good numbers – and they’re all organic. Hello Kitty brings back pleasant memories of childhood. If you are happy, then Hello Kitty looks happy. She lives with her parents and her twin sister Mimmy who is her best friend. Share prices have doubled on the first day after its stock market launch in Hong Kong on Friday, making it already valuable than its American and Japanese peers like makers of iconic figures including Transformers and Hello Kitty. Hello Kitty even has stars for eyes. This blog is for ultimate #1 Hello Kitty fans. Many of these businesses have a larger social reach than Hello Kitty itself – Hello Kitty EU has a fairly small social following, though it’s “really ramping up” at the moment, said Longueira. I wish they have it at  Karma Bakeria--my local coffee shop or the nearest Starbucks! I would love to wake up in the morning drinking Hello Kitty coffee and cake! None of the content they publish is paid for: Sanrio will create exclusive Hello Kitty merchandise for the Gang, and invite them to be part of the brand and post about it on social media. While Avril Lavigne's "Hello Kitty" video has raised the hackles of plenty of Western pundits, thanks to imagery that many perceive as culturally insensitive, the view from Tokyo is far more sanguine. Passengers will be flying on the "super popular" Hello Kitty Dream jet. Hello Kitty was born in the suburbs of London. I work at the Fayetteville-Lincoln County Library for over eight years. Longueira replied that Sanrio is always responsible for merchandise design and the content created through licensing deals. Here's some cool hello kitty items I found on Pinterest! @raisinheart #bubblewrapxhellokitty #hellokitty #friday #treat, A post shared by Hello Kitty (@hellokittyeu) on Sep 21, 2018 at 6:38am PDT. Friday in Chinatown ❤️???? … She’s so iconic – she draws you in.”. This is actually a clever idea on Sanrio’s part and it gives Kitty White a baked in international quality— it’s not what you’d expect from her family’s origins. The World of Hello Kitty (Portuguese: O Mundo da Hello Kitty) is a flash animated webseries of shorts produced by Sanrio and the Brazilian animation studio Plot Kids. There are a lot of online websites where one can purchase Hello Kitty products from. I have to admit that my car is more of a Hello Kitty car than this one in the picture. Then I visited a gift shop, I met Hello Kitty keychain, pencil case, dolls. That basically means that if they are rushing to get collectibles, it is unlikely in their very nature to bother about the haze. This item isn’t like the original tamagotchi you might have had in the 90s or the new color Tamagotchi Ons (and the like). Additionally, as a licensing company, Sanrio has to abide by some “very honest commercial rules” – in Longueira’s words – for how it can market the character. On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing. Her hobbies include baking cookies and making new friends. I Bought a Hello Kitty Cookie From Walgreens! I hope you enjoyed these pictures. Hello Kitty will seem to feel whatever emotion you are feeling. So, the truth is that Hello Kitty is not associated with satanic rituals or devil worship at all. This is my dream house! More information can be found in our Cookies Policy and Privacy Policy. Hello, my name is Sherie. A pop culture icon equal to Mickey Mouse and Super Mario, Hello Kitty was created by the Sanrio Company in Japan in 1974, when company founder Shintaro Tsuji began noticing that emblazoning merchandise with cute emblems resulted in greater sales. I just love them! Welcome to Hello Kitty Heaven! To create these, they partner with other collectives, businesses and venues who resonate with the influencer community in an authentic, “Hello Kitty” way. That would be a great way to start my day! There are many other reasons why Hello Kitty is popular but the bottom line is: Hello Kitty is popular globally because it represents the individual. I have seen so many small kids having Hello Kitty merchandise. Hello Kitty, owned by Japanese product licensing company Sanrio, was created in 1974. Of course, Hello Kitty is younger than Barbie, starting out in 1974. Who knew she was going to take off and be so successful. While many of these influencers were already connected, Longueira said, “we wanted to create an identity, a group for them to connect with each other.”. So, why the popularity. “Her face is a matter of strokes. Available until 30th September ✨ ???? So in spite of her relevance in Japan, she's technically a Brit. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Our social media roundup is back so you can keep up to date with the biggest and best stories and brand campaigns every month. In return, Hello Kitty Gang members will feed back audience insights to Sanrio, informing them if a particular outfit has had a lot of comments on social media. In addition to Marc's answer, I would say that Hello Kitty is popular because of the dissemination of Japan's "kawaii" (cute) culture to the rest of the world. Sanrio’s relationship with micro-influencers is offline as well as online, and Sanrio has organised a number of events for members of the Hello Kitty Gang. In 2015, the Hello Kitty brand was estimated to be worth over $7 billion.Originating during the 1970s economic boom in Japan, Hello Kitty became popular in Northeast and Southeast Asia, eventually reaching the West as well. Most orders ship within 2-3 business days. ... 2020. Between 2016 and 2020, Sanrio's overall revenue fell by nearly 16%. All rights reserved. My boss is so cool! However, in 1999, a brutal murder took place in Hong Kong. Firstly, the people who are rushing to get the Hello Kitty are kiasu. 13 contributions in private repositories Nov 2 – Nov 4 Show more activity ... We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. But not so much in the world of "mystery boxes" that have became popular for Chinese toy maker Pop Mart. “They tell us what our audiences want and like,” said Longueira. She is in over 60 different countries, has her face on more than fifty thousand products and brings in 300 million dollars in annual revenue for the company that invented her, Saniro. Happy Hello Kitty Reading! Five Limited Edition Hello Kitty Stamps Is On Sale... Facts About Hello Kitty That I Did Not Know, I got a Hello Kitty Pencil Case From A Friend, History from a Woman's Perspective- A Book Blog, Blog Tour: Awaken (Romance a Medieval Fairytale #6) by Demelza Carlton. Longueira explained why, and how this strategy has paid dividends for Hello Kitty in Europe. My sweet coworker Anne gave me these cute Hello Kitty dolls! I hope to make more Hello Kitty memories with her this year! Before the Minions roamed the Earth, there was Hello Kitty. Introduction of Sanrio Characters. Xeim Limited, Registered in England and Wales with number 05243851 She likes to collect cut… However, during Sanrio maintenance starting at 12/28/20 through approximately 1/14/21, packages will not ship. Stats roundup: the impact of Covid-19 on ecommerce, Stats roundup: the impact of Covid-19 on marketing & advertising, A day in the life of… Lucille Brune, Head of Trading at The Ozone Project, The best social stories & campaigns from January 2021. Try the fabulous Hello Kitty bubble waffle at @bubblewraplondon ???? Longueira noted how the design of Hello Kitty lends itself to fashion and to Instagram, with its clean lines and primary colours. :). She has a worldwide appeal that spans demographics, and is frequently promoted by some of the biggest celebrities: Longueira cited Lady Gaga, who wore a dress composed of Hello Kitty plushies in honour of the character’s 35th anniversary, and Katy Perry, who has a Hello Kitty tattoo. I do have a few Hello Kitty items back when I was a kid but now that I'm 14 I feel like it's so annoying to see it. Hello Kitty (L), a one-day manager of the Mitsukoshi department store in Tokyo's glitzy Ginza district, greets to clerks during a morning meeting … “It’s merch that really resonates with them – they want to be wearing it,” said Longueira. She is portrayed as a cute, bright, sweet, kind-hearted and tomboyishly beautiful girl, who's very close to her twin sister Mimmy. She was Sanrio’s first character, and is its most iconic: “It’s hard to find anyone in the world that doesn’t know Hello Kitty,” as Longuiera put it. See how cute it is! This helps to make the Hello Kitty Gang’s social posts attractive, and the merchandise that they feature distinctive and desirable. The plane bears EVA Air's special Sanrio-themed livery. The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. Per official character profiles for Hello Kitty, her real name is Kitty White and she was born in the suburbs of London, England on November 1st. Unfortunately, Hello Kitty x Starface is so popular that the carrying-case set is already sold out. As both a beauty editor and Kitty White superfan, I am thriving. Our website uses cookies to improve your user experience. Hello Kitty is one of the most recognisable brands in the world. Maggie Hiufu Wong, CNN • Published 4th August 2020. It started streaming on the Latin American Hello Kitty YouTube channels in 2016 and ended in 2019, lasting 4 seasons with 76 episodes and 19 video clips. I hope my lovely readers have a wonderful Christmas! 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